ORANGE DOT AWARD

The Orange Dot Awards celebrate the pet industry’s leading creative and influential designs. Through expert judging and rigorous standards, we spotlight products that drive industry growth and set new benchmarks.

Building Recognition

The Orange Dot is a trusted mark of design and innovation in the pet industry, globally recognized for celebrating excellence. It validates your product’s innovation and builds consumer trust, positioning your brand as a leader in a competitive market.

Fostering Innovation

The Orange Dot drives innovation by supporting advanced technologies and creative designs. It builds market confidence, encourages bold ideas, and positions your brand as a leader in the evolving pet industry.

WINNER EXAMPLE

Winning the Orange Dot Award demonstrates that your work is a true leader in pet design innovation, inspiring industry progress and elevating market standards. This honor not only boosts recognition and drives sales but also enhances your brand’s reputation and overall value.

dogGPT™: AI Application in the Pet Industry

dogGPT harnesses advanced AI to deliver personalized nutrition insights, ushering in a new era of smart, connected pet care.

Netease Yanxuan: Innovative Lapin Combo

Netease Yanxuan’s Freeze-dried Rabbit Meat Combo Cat Food utilizes premium rabbit meat to provide a naturally balanced, nutrient-rich dining experience for cats.

MORALGOODS: Organic Vegetable Usage in Petfood

MORALGOODS applies over 22 years of organic agriculture expertise to incorporate high-quality, traceable organic vegetables into pet food, promoting sustainable and natural pet nutrition.

ORANGE DOT AWARD 2025

(Survey conducted in 2022)

Application Period

April 1, 2024 12:00EDT ~ May 14, 2025 12:00EDT

Award Ceremony

March 27, 2025

Meet us at Orange Country Convention Center, during Global Pet Expo

2025 entry categories

Organic Ingredients

AI-Driven Nutritional Guidance

Functional & Therapeutic Diets

Fresh Meat & Freeze-Dried Innovations

Smart Feeding & Custom Meal Plans

Eco-Friendly Packaging Solutions

Gourmet & Artisanal Concepts

Nutraceutical Enhancements

Supply Chain Transparency

Digital Engagement Platforms

Holistic Wellness Formulas

Insect Protein

Sustainable Production Technologies

Regional Flavor Specialties

Personalized Nutrition & Data Insights

The 5 key points you need to know before the application

Applicant

Application procedures

Application Method

Fees

Award rate

Applicant

Participants qualify one of the following categories:

Market-Ready: Products launched by February 1, 2025, showcasing design, innovation, and market success.
Pre-Market: Developed but not launched by February 1, 2025, featuring upcoming innovations.
Concept: Unproduced projects as of February 1, 2025, highlighting creativity and forward-thinking.

Application procedures

The process begins with applications in April, followed by an initial screening, a subsequent evaluation, and a phase dedicated to preparing for the award announcement and promotion, concluding in March of the next year.

Application Method

1. How to apply

Applicants are required to prepare materials within the application period:

Attractiveness
Submit clear product visuals, design concept, and market performance data.

Functionality
Provide nutritional details, supporting experimental data, and highlight user-friendly features.

Quality
Demonstrate durable, certified packaging and ensure food safety with long-term usage feedback.

Responsibility
Showcase environmental initiatives, recyclable materials, and social or charitable commitments.

The participants must send info to the committee email: (pd@orange-dot.org)

2. Screening method

The Jury’s decision was made based on 4 perspectives: attractiveness, quality, functionality, and responsibility.

Fees

Screening fees

The fees from the application to the winning are approximate as follows.

The fee is structured as $500 for the first screening, $1,000 for the second screening, and $1,500 for the award package, totaling $3,000.